Privacy Policy

What is this Privacy Policy for?

This privacy policy is for istraighteurope.com and served by IHair Mod Srl and governs e privacy of its users who choose to use it.

The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore the way this website processes, stores and protects user data and information will also be detailed within this policy.

The Website

This website and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies to all Romanian national laws and requirements for user privacy.

Use of Cookies

This website uses cookies to better the users experience while visiting the website. Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer/device. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user's computer/device.

Cookies are small files saved to the user's computers hard drive that track, save and store information about the user's interactions and usage of the website. This allows the website, through its server to provide the users with a tailored experience within this website.
Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors.

This website uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computers hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google's privacy policy here for further information [ http://www.google.com/privacy.html ].

Other cookies may be stored to your computers hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.

Contact & Communication

Users contacting this website and/or its owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998. Every effort has been made to ensure a safe and secure form to email submission process but advise users using such form to email processes that they do so at their own risk.

This website and its owners use any information submitted to provide you with further information about the products/services they offer or to assist you in answering any questions or queries you may have submitted. This includes using your details to subscribe you to any email newsletter program the website operates but only if this was made clear to you and your express permission was granted when submitting any form to email process. Or whereby you the consumer have previously purchased from or enquired about purchasing from the company a product or service that the email newsletter relates to. This is by no means an entire list of your user rights in regard to receiving email marketing material. Your details are not passed on to any third parties.

Email Newsletter

This website operates an email newsletter program, used to inform subscribers about products and services supplied by this website. Users can subscribe through an online automated process should they wish to do so but do so at their own discretion. Some subscriptions may be manually processed through prior written agreement with the user.

Subscriptions are taken in compliance with Romanian Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998. No personal details are passed on to third parties nor shared with companies/people outside of the company that operates this website. Under the Data Protection Act 1998 you may request a copy of personal information held about you by this website's email newsletter program. A small fee will be payable. If you would like a copy of the information held on you please write to the business address at the bottom of this policy.

Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity [this is by no far a comprehensive list].
This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.

In compliance with Romanian Spam Laws and the Privacy and Electronic Communications Regulations 2003 subscribers are given the opportunity to un-subscribe at any time through an automated system. This process is detailed at the footer of each email campaign. If an automated un-subscription system is unavailable clear instructions on how to un-subscribe will by detailed instead.

External Links

Although this website only looks to include quality, safe and relevant external links, users are advised adopt a policy of caution before clicking any external web links mentioned throughout this website.

The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Users should therefore note they click on external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Adverts and Sponsored Links

This website may contain sponsored links and adverts. These will typically be served through our advertising partners, to whom may have detailed privacy policies relating directly to the adverts they serve.

Clicking on any such adverts will send you to the advertisers website through a referral program which may use cookies and will track the number of referrals sent from this website. This may include the use of cookies which may in turn be saved on your computers hard drive. Users should therefore note they click on sponsored external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Social Media Platforms

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

Shortened Links in Social Media

This website and its owners through their social media platform accounts may share web links to relevant web pages. By default some social media platforms shorten lengthy urls [web addresses] (this is an example: http://bit.ly/zyVUBo). 

Users are advised to take caution and good judgement before clicking any shortened urls published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine urls are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.

Protection of personal data

The operator of the online store www.ihairkeratin.com declares that all personal data (hereinafter "data") are considered strictly confidential and are treated in accordance with the legal provisions in force in the field of personal data protection.

The security of your personal data is a priority. We pay adequate attention to the issue of personal data and their protection. Within these Principles of personal data processing (hereinafter "Principles") you will find information on the type of personal data collected, the title of the right to their processing, the purpose of their use, the duration of archiving and the persons with access to such data. . Within the Principles, we also inform you about your rights regarding the processing of your personal data.

1. What kind of personal data are subject to processing?

If you use the services of our online store or our units (ie stores and outlets), we process different types of your personal data.


1.1. If you make a purchase

The most frequent data provided to us are those obtained through the order form of products or other services, from our websites. It is mainly about the data needed to conclude and fulfill the sales contract.


This data is necessary to satisfy your order and can be divided into the following categories:


Identification data, ie name and surname, possibly C.U.I. and C.I.F, in case of acquisition by the company;

Contact details, ie email address, mailing address, billing address, phone number, bank contact and payment information.

Data that appears during the existence of the contract - ie the products purchased, the volume of services provided and the customer segment. 

1.2. If you make a registration

If you want to benefit from the advantages of the client account, it is necessary to register in advance on our website, respectively to conclude the IhairKeratin club membership contract. The client account is protected by the password of your choice, to which we do not have access. If you lose your password, we are unable to provide your password or generate a new password at your request.


Within the account, you have unlimited access to your personal data and any changes to it. In your account, you can view your order history, purchased products, and unfinished orders. Through the customer account, you can save the payment framework data, manage the delivery of newsletters and the so-called wishlist, where you can save your favorite products.

If you are a member of the Ihair Keratin club, we process your personal data:
Identification data, ie name and surname, possibly C.U.I. and C.I.F, in case of acquisition by the company;
Contact details, ie email address, mailing address, billing address, telephone number, bank contact and payment information;
Demographics deduced from your web setup and behavior, ie data about gender, date of birth, and preferred language
Access data, ie username and password. We do not have access to the real password.
Data that appears during the existence of the contract - ie the products purchased, the volume of services provided and the customer segment.

1.3. If you visit our website or if you create content on it

In case of visiting our website, during it we collect various information, e.g. your IP address, browser and preferred language settings, web pages accessed, and visit duration. We continue to monitor your route through the web pages and links accessed, so that we can adapt the content as well as possible and offer you the products and content that you will appreciate.


During the visit to our web pages, in the internet browser used by you and in your equipment, we introduce and then read cookies, an aspect that is the subject of a separate chapter within these Principles.


In addition to cookies, we also process data about your behavior on the web, your IP address, the data provided by your browser - that is, the resolution, the operating system of your device, including its version and language configuration.

We are also able to connect you to social networks, including automatic registration in your account on given social networks. For the purpose of this connection, mainly regarding blog posts, we use so-called social plugins, ie information keys with which you can share content within your account. Following the connection within social networks and others internet pages, personalized offers and address advertising can be displayed, which refer to our web pages.


To attract you more to the world of beauty, we offer you the opportunity to be active on our web pages and create content, such as reviews of purchased products and the benefits they offer or comments on our blog posts. In order to participate in the creation of this world, it is not necessary to have a customer account. These posts of yours may be accompanied by your first and last name if they are entered on the form. You are responsible for the content entered and the activity within our web pages, which is why please do not provide personal data that you do not want to be accessible to the general public.

Our web pages may contain links to other web pages, which we consider practical and which may provide useful information. We would like to draw your attention to the fact that these pages may be owned and operated by other companies and organizations, which will process the data in accordance with the Principles of security and protection of personal data. Our company has no control over this processing and is not responsible for the information, materials, products or services contained in these web pages or accessible through them.

1.4 If you contact us through the customer line or through social networks

If you decide to contact our customer support service by phone or e-mail, we will mainly process the recording of telephone calls, which are monitored, as well as the recording of e-mail communications.

If you contact us about your request, through our page or the account of the chosen social networks, the processing of your personal data is carried out exclusively in accordance with the Principles of personal data processing of the company which is the operator of that social network.

We strive to continually improve our customer service offering so that we can respond to your requests as quickly as possible; In order to provide these services, we need your personal data, in order to process your request or eliminate possible problems, in the process of fulfilling the sales contract or the IhairKeratin club membership contract. If you contact us by phone, we will proceed to record this call, in order to improve the quality of our services, following a prior notice.


The personal data collected is also used for communication with you and its individual adaptation. We may contact you, for example, by phone, email, mobile app, or otherwise to remind you that you have products in your shopping cart or to help you complete your order. to inform you of the current status of your request, order or complaint, possibly to request additional information from you. We may also warn you that you need to take the necessary action to keep your user account active.